Communication Growth
Excellent communication begins internally and expands externally. Successful organizations have mastered the balance between internal and external communication needs. Consistent, clear communication internally translates into clear communication with customers and potential clients. It begins by defining the communities that belong to each communication segment.
Who are the internal stakeholders in your organization? Board of Directors? Regional Directors, Managers and Team members? What about the external stakeholders? Who is in your customer base? Does your company hire local residents to work within your retail stores? Each of these stakeholders has a different level of communication required.
Parents teach their children, “it’s not what you say, but how you say it.” Organizational leaders can add to that, “and the method by which you say it.” Consider the ramifications of delivering a termination notice via text message. Or the implications of sending a client a less-than professional email containing an overload of emojis. The vehicle through which we communicate plays a part in the overall success of business endeavors. Awareness of preferred communication style of your recipient will help establish what is acceptable under the communication strategy for your organization.
What words do we use to convey our message? What method do we use to deliver that message? What are the organization’s thresholds for a timely response; internally versus externally? The larger the organization the more important it becomes to have these seemingly mundane items outlined in a corporate policy.
Developing a communication strategy, creating clear guidelines for your team leaders reduces stress and employee churn. Growing in effective communication involves creating a standard for internal and external communiques.
Access to a communication strategy increases employee effectiveness by reducing conflicts between teams and increasing productivity. As your organization grows and teams are added it becomes important to establish the standards for communication. This can be accomplished by adding or updating existing communication tools such as Intranet, newsletters, or recurring trainings. It can also include adding access to an internal instant message system or updating technologies to support the growth in staff.
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