Customer Service Values List
Values help us determine how we treat others and ourselves. Our core values are those guiding principles we always go back to during interactions. Defining our core values provides a general guideline for conducting daily business. Aside from the core values of your business, typically identified when developing the mission and vision statements, do you have a customer service value system? Does your organization have a methodology for providing value to the customers that support your organization?
Developing a list of 3-5 core values for your customer-facing employees uses a similar process to identifying personal values and corporate values lists. Except in this case, the focus is on what you want the customer to experience during each and every interaction with your business.
What emotions do you want your customers to leave feeling? Connection? Hopefulness?
Vitality? Attractiveness? According to your product or service, what best applies to the result of choosing to work with your organization versus anyone else?
What should your customer have experienced while purchasing from you? Professionalism? Compassion? Humor? Kindness? What is the unique experience found in your business that keeps customers coming back and making referrals?
Once you have identified the short list, it’s time to reaffirm they fit with your business model through dialogue with others. Talk with your employees or peer leaders to ensure that the chosen values are appropriate for your business and the culture of your organization. Values that don’t fit, don’t work.
Reaffirming your customer service values regularly is key to successfully using this tool. Keep it at the forefront of everyone’s minds by repeating the values during team meetings, in emails, posting them around the office space and even in the storefront. Choosing to post the values where customers can see them, sets their expectation and keeps team members accountable to model those values.
Successful organizations are more than the sum of their profits. At the end of the day an organization with no customers is soon to go out of business. Take the time to establish a few key words that will rest as values for your customer service experience. Send us an email to let us know how creating a customer service values list has benefited your organization.
*For a list of possible customer service values visit Living More, Values List.
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